This certification programme is offered in partnership with Training Vision Institute
Professional Diploma in
Digital Marketing
& Campaign Strategy
BE SKILLED WITH A PROFESSIONAL DIPLOMA IN DIGITAL MARKETING & CAMPAIGN STRATEGY
This programme offers students highly industry-relevant specialist skillsets in digital marketing that are immediately transferable to the workplace.
The Professional Diploma in Digital Marketing & Campaign Strategy will cover an introduction to the world of digital marketing, customer experience management, search engine marketing and optimisation, content strategy, social media marketing, advanced digital marketing techniques, and how to manage entire marketing campaigns.
Earn up to 5 Badges from DMI
Offered with partnership with Digital Marketing Institute, students can earn up to 5 badges, with 3 exit qualifications and 2 professional certifications.
Overview
Dive into the world of digital marketing, where content is king. In this diploma course, delivered in partnership with Training Vision Institute, you will learn all about different content styles, digital marketing tools, and how to translate your ideas into digital storyboards through blended learning. Plus, find out how to use data to understand customer behaviours so you can craft successful marketing strategies, and explore related areas such as SEO (search engine optimisation) and social customer experience management.
Accredited Certification
A Statement of Attainment and an endorsed diploma will be awarded by Training Vision Institute
Earn Up To 5 Badges from DMI
3 exit qualifications, 2 professional certifications and Professional Diploma validated by Digital Marketing Institute
Stackable Pathways
Progress with further qualifications upon completion at every stage
Lifelong Learning
Access to a membership platform for digital professionals to keep up with trends, driving effective campaigns and generate high-quality leads.
Stackable Progression Pathway
Craft your own pathway towards your skills and capabilities
(option to take Specialist Certificates)
Tri Module 3
- Advance Digital Marketing
- Applied Data Analytics
- Marketing Campaign Management
(part of course fees)
Tri Module 2
- Search Engine Optimisation
- Marketing Content Strategy
- Social Media Marketing
(part of course fees)
Tri Module 1
- Basic Digital Marketing
- Customer Experience Management
- Search Engine Marketing
Training Hours
0
Full Fees
$
0
Full Fee (for foreigner)
Up to 50% Subsidy
$
0
SkillsFuture Singapore Subisdy
Singaporean below 40 years old and SPR
Up to 90% Subsidy
$
0
SkillsFuture Singapore Subisdy
Singaporean above 40 years old and SPR
Excluding Application Fees
Locals – $53.50
International Visa Student – $214.00
FPS – $211.86
Structure: 9 Modules
Duration: 9 months, part-time
Upcoming Intake: October 2021
Module 1: Basic Digital Marketing
Learn to select marketing channel mixes that best satisfy target markets, and find out how to recommend steps to integrate traditional and digital marketing where applicable.
Module 2: Customer Experience Management
Analyse implications of customer profiles and buying patterns on the organisation’s marketing strategy, and propose customer engagement initiatives.
Module 3: Search Engine Marketing
Design, analyse, and generate reports for paid search ads optimised for relevant keywords.
Module 4: Social Media Marketing
Evaluate potential and suitable social media marketing opportunities, explore new ways to utilise social media and monitor outcome of social media marketing efforts.
Module 5: Marketing Content Strategy
Determine optimal content styles and frequency of content delivery, and translate content ideas into digital storyboards.
Module 6: Search Engine Optimisation
Gain the knowledge and skills to apply Search Engine Optimisation (SEO) tools and techniques for the organisation’s digital assets and content across channels.
Module 7: Advanced Digital Marketing
Identify critical customer segments to support the development of a marketing strategy, and lead implementation of marketing efforts.
Module 8: Applied Data Analytics
Execute data analytics metrics and perform deep dive analysis to understand customer behaviours across digital platforms.
Module 9: Marketing Campaign Management
Develop marketing campaigns and enhance campaign awareness and campaign visibility.
Local Students
- 2 GCE ‘A’ Level passes (must be in English) OR
- WSQ Diploma in Service Leadership or Polytechnic Diploma OR equivalent
- Mature Candidates 30 years old and older with 8 years people/business management working experience OR
- Candidates with other qualifications will be assessed in a case-by-case basis
International Students
- Completion of Year 12 OR
- Completion of less than Year 12 will be considered if it is an official completion of High School in country of origin OR
- IB Diploma OR Pre-University OR
- Other private or foreign qualifications will be assessed on a case-by-case basis
And
English Language
- GCE ‘O’Level pass in English Language with minimum grade of C6, OR
- WPL Level 6 (Average of Reading, Listening, Speaking and Writing Scores) OR
- IELTS 5.5 OR equivalent (applicable for international students) OR
- Successfully passed TVI English Admission Test, OR
- Having successfully passed a post-secondary course, conducted in English, with a minimum duration of 18 months
A Statement of Attainment and an endorsed diploma will be awarded by Training Vision Institute
| Course Title | Hours | Full Course Fee | Up to 90% Subsidy *1 | Up to 50% Subsidy *2 |
|---|---|---|---|---|
| Basic Digital Marketing | 40 | $1,712.00 | $272.00 | $1,112.00 |
| Customer Experience Management | 40 | $1,712.00 | $272.00 | $1,112.00 |
| Search Engine Marketing | 40 | $1,284.00 | $284.00 | $604.00 |
| Social Media Marketing | 40 | $1,712.00 | $272.00 | $1,112.00 |
| Marketing Content Strategy | 40 | $1,712.00 | $272.00 | $1,112.00 |
| Search Engine Optimisation | 40 | $1,284.00 | $284.00 | $604.00 |
| Advanced Digital Marketing | 40 | $1,712.00 | $272.00 | $1,112.00 |
| Applied Data Analytics | 40 | $1,284.00 | $284.00 | $604.00 |
| Marketing Campaign Management | 40 | $1,712.00 | $272.00 | $1,112.00 |
- For Singaporean / PR above 40 years old
- For Singaporean / PR between 21 to 39 years old
Other subsidies and fundings* available
- Post Secondary Education Account (PSEA)
- 0% interest study loan
* Terms and conditions apply. Please enquire more.
Written Assessment and Case Studies
Core knowledge for all modules is delivered via blended learning mode with 24 hours of face-to-face classroom sessions and 16 hours of online learning. Almost all modules will involve learning through projects, which may be on an individual or group basis.
The online learning content prepares the student for the professional certifications.
Highly interactive classroom sessions are facilitated by subject matter experts who are highly qualified with years of domain experience in the world of digital marketing and campaign strategies. These sessions will build the learners’ knowledge and abilities in key areas as defined by the SkillsFuture Singapore (SSG) framework.
- Prices are inclusive of GST
- SkillsFuture Singapore (SSG) subsidy is based on learner’s eligibility, fulfilling SSG required attendance hours, deemed competent by SSG via
criteria such as the passing of assessments and final approval subject to SSG. - Futurasia Professionals and Training Vision Institute reserves the right to bill the learner full course fee in any event that their SSG subsidy for the course is not approved by SSG.
- A non-refundable administration fee will be applies.
Get Yourself Future-Ready with a Professional Diploma in Digital Marketing & Campaign Strategy
Professional Diploma in
Digital Marketing
& Campaign Strategy
Accredited by
PROGRAMME DELIVERED
IN PARTNERSHIP WITH
